Jacob & Co is an exquisite high-end watch and jewellery company founded in 1986 by jewellery designer Jacob Arabo. Jacob was from Uzbekistan and moved to America when he was a teenager. Jacob was a photographer initially, but later, due to hispassion for jewellery, he mastered the craft of designing jewellery and cutting diamonds. After learning the craft, he worked in various renowned jewellery firms and through the experience and knowledge acquired from those, Jacob started Jacob & Co.
Jacobfirst ran his business in a kiosk in New York City. He was doing pretty well there, and his company grew little by little. Also, at that time, Jacob’s jewellery caught the eye of the late rapper Notorious B.I.G. After that, B.I.G introduced Jacob to his celeb mates, and soon Jacob became famous among celebs as Jacob the Jeweler.
After having built a solid clientele, Jacob & Co started manufacturing watches in 2002. Also, at that time, he became very famous for his Diamond embedded men’s watches. Their first mechanical milestone was the “Quenttin”, released in 2007. It was a manual winding watch with a 31-day power reserve and a one-minute vertical tourbillion.
With the release of the Astronomia series in 2014, Jacob & Co could reach new heights of innovation and elegance. The Astronomia Tourbillion, which has 4 arms and which replicated the rotation of Earth and Moon, is considered one of the most revolutionary watches Jacob &Co has ever produced. Later, other versions of Astronomia, such as “The Casino Roulette”, “The Dragon”, and many more, were released.
In 2015 Jacob & Co released their most expensive watch, “The Billionaire watch”.It was priced at 18 Million USD and bought by the professional boxer Floyd Mayweather in 2018.
With the growth of the business, many influential personalities, such as football star Cristiano Ronaldo, Supermodel Milla Jovovich and so forth, signed with Jacob & Co as brand ambassadors. Also, Jacob & Co partnered with Lionel Messi and released some limited edition watches of Epic X Chrono timepieces with Messi’s professional signature engraved on it.
In 2019 Jacob & Co partnered with Bugatti and released the Bugatti Chiron Tourbillion in 2020, which was built in the shape of an engine of a Bugatti Chiron with 16 cylinders in motion. Also, Jacob & Co-produced two iconic watches that played music: “The Scarface” and “The God Father”.
In 2021 Jacob & Co released an NFT watch collection, making them the first-ever luxury watches company to sell watches in the Metaverse. Also, it is the first luxury watch brand that allows you to pay with cryptocurrency. They released a watch named Astronomia Solar Bitcoin which was designed with components related to the Bitcoinindustry.Jacob and Co is consideredas one of the top innovators inthe current watch market.